On a seasonal and promotional basis, premium beauty brand Aveda™ produces limited-edition gift sets and exclusives aimed at their key retails accounts, including Selfridges, Harvey Nichols, Harrods, Brown Thomas and Aveda standalone stores. The key objective is to drive sales at higher price points, whilst reinforcing the brand’s premium status.  The range also aims to communicate Aveda’s mission to ‘care for the world we live in, from the products we make, to the ways in which we give back to society’ – balancing beauty and responsibility.

Premium, appealing packaging is a vital part of ‘adding value’ and desirability to these ranges and Caulder Moore was asked to design the packaging for an exclusive Christmas range, some only available in Harrods, Harvey Nichols and Selfridges.

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