Our challenge was to create desirability for the range with a solution that was reusable and organic in line with the brands’ environmentally-aware ethos, neither too complicated nor minimal and that used the product in an innovative way. The materials needed to be innovative and unusual with unique textures and finishes that would elevate these limited editions and reinforce their special one-off status.

Combining exquisite locally sourced craftwork and ethically sound materials, our highly bespoke solutions
reflect Aveda’s premium and environmentally-aware ethos, whilst elevating the luxury gift sets to their special place in the Aveda range to create the ultimate one-off gift purchase with consumers for whom money is no object.

Although originally briefed for one design, Aveda liked our ideas so much that we went on to create a collection of five gifts - two candle sets, a travel companion, a tea set and a skincare duo - each aimed at different levels of aspiration.

• Product design

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