Centre for Sight, a leader in vision correction surgery approached Caulder Moore to re-design their brand identity in preparation for the opening of its new state-of-the art treatment centre in East Grinstead, West Sussex.
The brief was to define the original core brand values that made Centre for Sight successful and evolve them to establish a strong, distinctive and compelling brand identity that would reflect it’s position as a premium service. They wanted to project a more contemporary and youthful image to reflect the enhanced level of expertise and their innovative spirit.
