Consumers are increasingly attracted to natural products which promote a sense of well-being and relaxation and
cult premium beauty brand Elemis is an antidote to this concern. With sales from mail-order, as well as retail points within stores such as SpaceNK, Fortnum & Mason and House of Fraser, booming retail has become key to Elemis.

Caulder Moore was asked to create a promotional campaign for their Pro-Collagen Oxygenating Night Cream, a new Elemis product aimed at women who take a holistic approach to their lifestyles.

The campaign promoted the exciting new product across a range of media including literature, advertising, in-store promotion and PR.

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