The hand-drawn logo with its ingredients-inspired colour palette feels relaxed, handmade and informal, echoing  the hand-painted signs found on a local Italian restaurant, whilst conveying a sense of ‘seriousness’ about food. Uncontrived, friendly, generous and exuberant, the identity brings ASK’s brand values to the fore, and the strapline ‘Italian’ to reflect the simplicity and honesty of the offer.

“We’re really delighted with the results that Caulder Moore has achieved. The new designs perfectly translate our new positioning, to appeal to the values of our target audience and help us grow the ASK brand with them.” Managing Director for ASK

“The customer response at the Kew restaurant has been fantastic with trading up by 30% week-on-week since launch. The new designs will create a platform from which to grow the brand in the future.” Marketing Director for ASK

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