Leading outdoor clothing and equipment brand Berghaus, asked Caulder Moore to design a generic retail concept as part of its plans to build the company into a global leader in the outdoor industry.

They recognised that to connect with a more youthful audience they needed to develop the brand, exploiting the changes in the marketplace and embracing the aspirational, attractive lifestyle dimension of the outdoors.

“The uniquely designed tunnelled entrance and window design helped to attract 50,000+ shoppers to the store during the 4-month trading period (number calculated by SPSL footfall counter).” Mike Clarke, Store Manager - Berghaus

• Window display
• Retail store design
• In-store communications