Pregnancy, mother and baby specialist retailer, Blooming Marvellous has rolled out a new brand identity. The new designs confirm its position as a specialist destination retailer providing beautifully designed, inspiring clothes and accessories with an individual, effortless modern style for mothers-to-be, babies and young children.

We’ve modernised the brand - moving it forward from the previous rather generic, conventional and functional high street feel whilst leveraging the significant equity in its name, brand story and specialist market position. The identity with its icon seamlessly links identical characters to form a flower symbol representing the child as a mirror reflection of oneself and its raspberry and stone palette feels feminine, contemporary yet classic, simple and chic, expressing the inspired, effortless style of Blooming Marvellous.

• Brand identity
• Retail packaging
• Garment labelling