Castle Leslie in County Monaghan, Ireland asked us to work with them as they launched a major investment programme, including a full refurbishment of the Castle and the creation of several new businesses, aimed at confirming their position as a key player in the luxury boutique hotel and leisure club market.

Our task was to capture Castle Leslie’s unique emotive ‘magic’ ingredient, translating it into a compelling singular brand identity that would form the blueprint for the visual manifestation of the brand across all existing and future ventures and whose essence could then be taken across the new individual businesses. 

Many of the values that Castle Leslie represents - authenticity, individuality and provenance - are now finding great resonance with the modern, sophisticated discerning consumer, and our strategy was to bring these values to the fore in the new brand design.

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