Fenn Wright Manson is a well-established fashion company with a loyal following, but its image was ageing along with its customer base. The brand needed to become more attitude and lifestyle driven to appeal to a lower age entry point, whist still retaining the core customers.

To signal the change in brand attitude, we created a new identity that both softens and elevates the status of the brand. The customers’ appreciation for fine detail was expressed through an elegantly crafted crest, a new iconic brand hallmark evocative of luxury and heritage. Rich metallic bronze and delicate blush pinks were chosen for the colour palette, and applied to the packaging range to heighten the customer’s experience of a special purchase.

Fenn Wright Manson’s new brand attitude was also applied to the new season’s Look Book.

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