L Boutique is a unique fashion business in the heart of Notting Hill.  Based on the elegant style and vision of founder and designer, Lucia Silver, it is aimed at women who like to express themselves through fashion, rather than slavishly following trends.

Poised for expansion, Lucia wanted to transform her existing logo into a strong branding device that could work across a full range of items, including new packaging, swing tags, receipt holders, stationery and external branding.

Caulder Moore worked through a full visual exploration process for the brand strategy and design of the L Boutique, generating images of empowerment and liberation to express the power of feminine sensuality. The resulting identity is dramatic and opulent – an Art Deco-inspired goddess flanked by two pumas.

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