The design concept incorporated a colour palette which is a luxurious and bold mixture of black, claret and cream. We applied the new logo to a distinctive range of packaging, including a carrier bag and garment carrier. The jewel in the crown of the packaging suite is a bespoke vanity case-style box for special jewellery and accessory purchases, which recalls an era of exquisite style, and an elegant shopping experience with supreme service, all vital brand characteristics of the L Boutique.

We also explored concepts for a receipt holder to include evocative imagery related to each colour story, to act as a final brand sign-off, sealing delight with a new purchase. To personalise the packaging for each purchase, we further developed a series of images inspired by the ‘colour stories’ of each range in the collection. Included with the wrapping, these further enhance the romance of the newly acquired treasure.

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