Lakeland approached Caulder Moore to translate their signature spirit and attitude into a lively, vibrant Spring 2008 Windows Campaign. The injection of colour created a visual strong statement on which to promote the simple, innovative “must have” products. The scheme needed to communicate the key brand values and utilise the window space.  Flexibility and easy implementation were also key to the brief. The two campaigns implemented were developed out of the concept of eating five a day – “Grab our five great ideas and grab your five a day” and the element of spring cleaning “spring into action with our five simple home solutions.” Both concepts reflected the inspiring, innovative nature of Lakeland products and the current lifestyle trends. Each individual product was highlighted on a poster campaign whilst also working within the overall scheme. The layering of vinyl’s provided depth and excitement to the concept.

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