Caulder Moore worked with Marks & Spencer to launch their new technology in-store concept. The aim was to create a space that would give consumers an easier and stress-free as well as inspirational experience when buying technological products. The concept was consciously simple and streamlined with a modern contemporary feel in the layout and design to resonate with the stores’ architecture.
The distinctive use of the M&S colour palette: black with lime green, adds a softer touch which, combined with high-technology materials, makes the area stand out within the store as a new and exciting destination zone. Following a high profile and successful pilot launch, further roll-out throughout the store portfolio is in progress.
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