Like a beautiful jewel box the packaging is lined in plush black velvet and the bottle neck is wrapped in a sheer iridescent bronze ribbon. 

For the men’s fragrance Ormonde Man, the design is reversed creating a strong masculine look. The black matt exterior is embraced by a high-gloss orange band carrying the new identity in matt black and the new icon appears in high-gloss orange.

A beautiful double-sided, concertina-format customer leaflet explains the Ormonde Jayne philosophy, the art of perfumery and describes the shop interior. The reverse illustrates the Parfum range using subtle illustrations printed black-on-black.

The leaflets accompany purchases in conjunction with the new carrier bags in mandarin with black matt lining, luxurious black cotton handles and the Ormonde Jayne identity and icon in high black gloss running across the front.

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