“The Bentall Centre benefits from an affluent, desirable catchment area and great mix of retail tenants and our job is to create a more coherent and compelling brand personality that communicates this destination status. To do that we’ll be looking to define and capture the essence of what makes the brand unique and special; creating an emotional territory that will create excitement and interest around the brand and engagement with the target audience, then applying this to the new advertising creative.” Ian Caulder, creative director at Caulder Moore

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