The Human Choice is a professional executive search firm with particular expertise in the retail and leisure sectors. Their passion to work with exciting companies and brands, and with people with whom ongoing relationships can be built, led them to task Caulder Moore with creating a new graphical brand look and ‘tone of voice’ which reflected the difference between them and other professional head hunters, and demonstrated the truly bespoke service they offered with a more personal dimension.

We evolved the logo design to contemporise it whilst not losing the heritage of its strong reputation in the market place, and then created a new piece of graphical customer communication through a company brochure, that aimed to communicate the unique characteristics of the company whilst creating intrigue with the intent to provoke a response and encourage recipients to make contact. 

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