Upper Crust - the original baguette sandwich brand from SPP, appointed Caulder Moore to refresh both the brand identity and retail design in line with its ambitious plans for international growth.

The project is scheduled for completion this year, with the first store to be piloted in the UK before being rolled out across the European and North American markets.

David Taylor, International Development Director at Upper Crust says, “During the last few years the business has expanded steadily. Now as part of our mission to grow the business on a global scale, Caulder Moore is tasked with invigorating the Upper Crust brand to reflect our position as the leading provider of high-quality freshly baked baguette sandwiches.”

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