The strength of a brand lies in its ability to remain fresh and relevant, retaining its signature feel wherever it is, while also being sensitive to the local environment. In the case of Wagamama, we realised that the customer was drawn to the branded offer, but we also wanted each to feel unique and remain special.

Wagamama had established a highly recognisable and successful brand image, known in the industry for high standards and attention to detail. They were looking for a company to work with them as brand guardians for future roll-outs. Since being appointed to the task, we have interpreted the design whilst being sensitive and respectful of the brand history that had built their success. Our collaborations have proved very successful, moving their template forward creatively, technically and performance-wise in the sites we’ve created for them.

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