The re-branding programme was rolled out across all stores in a very tight time frame and is now highly visible on every major high street in the UK. Sales for Christmas 2008 were exceptional, during what was a tough trading period for most retailers – with store sales increasing by 10.9%, and online sales leaping by an extremely impressive 70%.

“Caulder Moore bowled us over with their intuitive understanding of the brief and our needs for this major
project. Their extensive experience of the commercial realities of re-branding large, national retailers was vital
in helping us to communicate the new brand’s authority as the leading independent entertainment specialist.”
Cathy Kebbeh, Head of Brand and Advertising – Zavvi.

• Name generation
• Brand logo
• Signage application
• Brand guidelines

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