A layering in of new elements that would energise the space to reflect the new spirit and essence of the evolved branding. The objective was to add more pace through the layering in of new branding colours and introducing new furniture elements to animate the customer journey and to create a more interesting layered customer experience.

The brand identity was evolved to successfully compete in the dynamic changing market place. Browns heritage was injected into the brand through timeless style and classic simplicity that reflects its university roots. The evolved colour palette introduced a racing green and red, whilst a simple holding device strengthened brand impact. The new branding is consistently applied across all signage, printed menus, uniforms, table cloths, coasters and napkins

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