The focus is on creating a comfortable, unintimidating space, where customers feel simultaneously at home, yet inspired by the stylish way the collections are presented that she is being offered an edited choice just for her. The personalised elements of the concept, such as the beautifully furnished fitting rooms, and soft comfortable sofas create a beautiful, classic elegance and reinforce the sense of building a relationship of trust between the customer and the brand.

Focus on features such as the editors choice, and wardrobe planning, make this customer feel that Eastex is the first choice brand to make her feel effortlessly stylish and well dressed, in a space which feels both special and reassuring.