Upon entering the store there’s an immediate sense that you’ve arrived at a special destination. Rich and opulent, cosseted and intimate, the couture area reflects the special stature of the bespoke product. This sense of intimacy and service flows throughout, from the pause points where customers can explore the product up close, to the sanctuary of the Oudh area where they can experience the heritage and ritual of this traditional essence. The lighting, sense of space and simplicity in the gallery allows the Murano glass to breathe, whilst optimising the natural empathy between glass and perfume.

Distinct, ownable and premium with a sense of authority and heritage, the store and Brand Identity combine to elevate ‘Eternal by Ajmal’ to an international luxury brand in its own right.

• Brand Vision
• Store Design
• Brand Identity

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