It was all about ‘finding the right fit’ for this family owned business where everything is hand crafted in their own London workshop. We created an ‘ownable’ signature’ look for the brand that would not only resonate with the emotive attachment to the product, but capture the international market in ‘owning the night’ for those celebrity red carpet moments.

Following a successful launch of two stores in London we have translated this distinctive look to Dubai Mall, the world’s largest shopping centre, where, positioned alongside global fashion brands, it has achieved enormous stand out, and has created huge interest and created an international presence for the brand. This has led to great opportunities for further expansion along with a finalist nomination for best international store at the 2009 Retail Interiors awards.

• Interior design