Gina shoes wanted a more unique design for its Old Bond Street store that would bring to life its premium brand values and become recognisable as Gina.

Highly decorative materials, the distinctive colour palette and other subtle brand-led elements combine to create a theatrical, ultra-glamorous and exclusively 'Gina look' without being intimidating.

Each shoe is highlighted creating an exclusive, individually designed feel and a sensation of choice and more to discover. A luxurious area designated for trying on special occasion shoes adds to the exclusive feel.

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