Giulio is a well-established independent designer store in Cambridge with a loyal customer base. We were asked to help them build on their success to attract new customers with a store design that would bring to life Giulio’s unique ethos and confirm its position as the area’s key destination for luxury clothes shopping.

Communicating the personal dimension of the business was key. We also needed to accommodate a range of labels and brands spanning casualwear and suiting, and make the environment easy to manage for staff dealing with a broad range of customer types, creating a relaxing, pleasant, enjoyable shopping experience for them.

Giulio’s strong values such as high service levels, staff knowledge and exceptional taste and discernment in product are brought to life in a stimulating environment that has universal appeal, whilst also projecting a defined attitude that is uniquely Giulio.

next >