Hotel Chocolat wanted to leverage the success of their existing mail order and online business with an exciting new retail concept.

The beautiful and elegant boutique hotel style design plays to the sensory elements of the brand, creating a very special wrap-around experience and making luxury chocolate an aspirational, but affordable indulgence.

Hotel Chocolate has put chocolate into a new, contemporary context and revitalised the sector.

From the initial pilot store, the company has expanded dramatically to become a key player in the market operating 27 stores across the UK, all of which use our original brand design template.

“It is always lovely to stumble across a brand new and utterly brilliant retail concept. Hotel Chocolat is such a find. Now the brand has gone retail, with this stunning, elegant white and dark chocolate design.”
Echochamber