i-Blues part of the international Max Mara group came to Caulder Moore to look at developing a concept that would translate to the UK retail market.
 
The stores in Italy were very cool, white, architectural, and contemporary suiting the warmer climate of the Mediterranean. Caulder Moore looked at softening this look making it more feminine and warmer to suit the UK customer profile.
 
Working closely with the licensee this careful transition provided an inviting furnished service led proposition.
 
The store design opens up the space with a beautiful sweeping sculptured staircase, which is reflected in an elegant double height mirror giving the store lightness and space and a great sense of scale and architecture fitting to the brands values.

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