The challenge with Jigsaw was to achieve a high commercial product density, styled for a consumer with discerning taste who prefers to shop in intimate boutique environments. The solution was to maximise merchandising within the space, while employing crafted-feeling fixtures and features. An overall eclectic richness and warmth gives the store a unique personality – recognisable as Jigsaw, but with its own sense of the unexpected.

The result was a retail environment that upheld Jigsaw’s core values, but provided an accessible proposition for a broader customer base. Opening up a new market and areas of potential future growth, the concept has proved very successful for Jigsaw.

“Caulder Moore worked with us on both our brands, and were particularly instrumental in working with us to develop the store design vision and concept for the successful launch of Kew.”
John Robinson, Founder, Jigsaw

• Interior design
• Design supervision