Katakeet is a new children's luxury multi-brand store launched in the UAE with a unique emotive experience at its heart. This new brand creation required a name that resonates with international consumers and engages with Arabic speaking audiences.

The concept was a romantic fantasy, presented as a children's storybook, with three characters Beau, Belle and Bebe, the Brand Identity became a children's storybook stamp, containing the key icons of the brand, the window campaign strategy depicted the brands storyline approach.

The delivery included new brand creation, name generation, identity, store environment, retail packaging, graphic applications, style, windows, illustration, copywriting and website.

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