Womenswear
The brief required an upgrade of seven of the Marks & Spencer key womenswear areas including Limited, Autograph, Classic, Suiting, Smartwear, Petite and Plus. The new format has been piloted with great success improving customer navigation, creating strong vistas and focal points as well as adding more personality and individual identity through subtle approaches in materials, fixturing, merchandising and VM style.

Footwear
We were delighted to be appointed to develop a new concept for women's footwear which would make the shopping experience easier, more inviting and exciting for customers. The idea was to focus customers' attention on the style options available making the product feel more special and individual. Each individual style is clearly highlighted with a distinctive pink colour to attract the customers eye.

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