Caulder Moore was selected to work on New Look’s new Liverpool One store concept as part of the retailer’s continued drive to become the favourite International fashion value brand.

Our task was to create a distinctive, inspirational design that would establish a unique emotional connection with their customers. The design also needed to allow for evolution and seasonal refreshment and be easily translated across all store sizes internationally, with added drama for the top stores. 

Our concept was very much about creating social interaction and communicating New Look’s fashion and price credentials - the ‘value’ message. Customer engagement was important and we incorporated some of the social interaction, energy and pulse that appeals to New Look’s audience, whilst highlighting New Look’s fashion credentials across the offer.

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