Showroom - Following the successful understanding of the brands unique emotional territory, we created an ‘ownable’ signature for the brands showroom.

International Flagship - The concept brings the signature Passionata heart icon up front, to bring to life the passion inside the Passionata woman, who wants to be the star of her own show.

For Passionata we have created a clear point of difference from its competitors and an emotive language they can own. This has led to a long-term relationship looking at applying this across other touch points of the brand including an international flagship, concession design, a rollout template for the existing stores in France, creative gifting, packaging concepts and website.