When Pizza Tecca approached us to create a new restaurant design concept for them, the challenge was to find a fresh approach in a crowded market.

Our fun idea of pizza by the metre, which allows customers to order as much pizza as they like by length to share at their table, was inspired by the value of sharing rare quality time together in today’s fast-paced world.
Like the big traditional family Italian table, the concept brings interaction and the fun of sharing with family and friends to the Pizza Tecca experience.

The design is a hybrid of the traditional warm and friendly Italian restaurant atmosphere and a fast paced, modern interior – a contemporary take on rustic craft, evoking the connection and warmth of eating with family.
Contemporary rustic-style benches, for ‘family style’ group eating are layered into an old Italian styled room,  
a deli counter feature conveys freshness and elements such as the classic glass cake tower add to the charm and nostalgia of the brand.

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