Contemporary women’s fashion brand Planet wanted to confirm its position as an exciting fashion brand with a fresh point of view offering desirable must-have product with the modern professional woman.

The overall look created is rich and glamorous, warm, textural, colourful, luxurious and feminine. A colour palette of oyster, muted silver, champagne-gold, warm grey and putty combined create a sophisticated, modern feel.

A new editorial-style serif font infuses the identity with high-end fashion magazine influences to reflect the Planet collection’s focus on fabric and attention to detail.