This was to ensure an overall consistent brand message was being communicated.

Caulder Moore also undertook a deconstruction exercise and rationalisation of the catalogue to ascertain the optimal product densities and ranges for in-store. This has been refined for each store in an annual review process, demonstrating our steady progression to drive the brand forward, ensuring the shops remain inspiring and fresh as the business evolves.

We are also happy to have been a part of building their healthy future with the launch of the first The Little White Company stand-alone store last year, which is dedicated to baby and young children’s products.

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